National All-Jersey Inc.

National All-Jersey Inc. was incorporated in the State of Ohio in 1957. Its purpose is to promote the increased production and sale of Jersey milk and milk products, and to promote Jersey cattle and the interests of breeders of Jersey cattle.

All-Jersey Sales Corporation (AJSC), a wholly-owned subsidiary of National All-Jersey Inc., is a for-profit corporation with the original purpose of developing and selling All-Jersey milk advertising materials. In 1970, the corporation started a cattle marketing service, Jersey Marketing Service (JMS). The purpose of Jersey Marketing Service is to provide marketing assistance to buyers and sellers of Jersey cattle and embryos.

The objectives of both National All-Jersey Inc. and All-Jersey Sales Corporation are to increase the value of and demand for Jersey milk and cattle.

Current Activities

NAJ's philosophy is that milk should be priced based on its most valuable components, in accordance with use in consumer products. Read about ongoing work, current objectives and policy statements adopted by the Board of Directors. Learn More →

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Branded Programs

Jersey milk has all the extras.^SMThe branded programs—All-Jersey® and Queen of Quality®—take that message to customers, building loyalty, increasing sales, and improving profits. Learn More →

Queen of Quality®

Consumer-facing website with directory of Queen of Quality® producers across the United States. Learn More →

Essential Elements of NAJ

The members of National All-Jersey Inc. take great pride in producing and marketing milk of superior quality. But that fact alone cannot explain why NAJ has succeeded in its mission. To do that, one needs to look at its key elements. Learn More →

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Advantage Jersey Milk: WMP, SMP

Jerseys are efficient producers of milk solids. National All-Jersey Inc. compiled an economic analysis of nonfat dry milk (NDM), SMP and WMP production, comparing Jersey milk to average milk. Learn More → (plus Excel worksheet)

Dairy Sustainability

To produce the same amount of milkfat, protein and other solids as Holsteins, Jerseys use 32% less water, 11% less land, and have a 20% lower carbon footprint.
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